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SEO Case Study: yawnder

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Project Overview

Industry: Furniture & Bedding
Overview: Yawnder is an online sleep products retailer and affiliate-based website specializing in  mattresses, bedding, pillows, blankets, adjustable beds, bedroom furniture etc. It features products from leading sleep and home brands, making it easier for shoppers to compare options and make informed purchasing decisions.

Problem/Challenges

When the project began, the website faced several challenges that were limiting its organic growth and visibility:
  • High competition from established mattress brands.
  • Limited rankings for high-intent commercial keywords.
  • Inconsistent on-page SEO optimization across collection pages.
  • Technical SEO issues affecting crawlability, indexing, and user experience.
  • Low visibility for search terms with strong purchase intent.

Implemented Strategy

  • Comprehensive SEO Audit
  • Intent based targeting keyword selection
  • Optimized title tags, meta descriptions, headings
  • Optimized existing blog content on buying guides.
  • Optimized site speed and Core Web Vitals.
  • Improved UI/UX & responsiveness across mobile, desktop and tablet
  • Internal Linking Enhancement
  • Targeted high-intent search queries in blogs

Positive Outcomes

  • Increased in organic keyword rankings.
Sept 2023: 1,198
April 2024: 25,953
  • Increased organic traffic 
Sept 2023: 1,936
April 2024: 15,331
  • Increased branded traffic
Sept 2023: 0
April 2024: 175

Tools/platforms used

Keyword Planner

Google Analytics 4 

Google Search console

Semrush

Screaming Frog

SEO: yawnder

Challenges:

Low Organic Visibility: Limited rankings for high-intent mattress and bedding keywords.
Strong Competition: Competing against established sleep and furniture brands with high authority.
Technical SEO Issues: Crawlability, indexing, and site performance problems impacting growth.
Inconsistent Optimization: Collection pages and content lacked strategic SEO implementation.

Campaign Results:

Organic Keywords
+ 0 %
(1,198 → 25,953)
Organic Traffic
+ 0 %
(1,936 → 15,331)
Branded Traffic
+ 0
(0 → 175)

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