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Google Ads Case Study: Origins NYC

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Project Overview

Origins NYC is an e-commerce fashion retailer offering clothing and related fashion products. The primary objective of the Google Ads campaign was to attract purchase-ready shoppers, increase online sales, and generate profitable conversion value while maintaining a controlled advertising cost. Over 90 days, the campaign generated 203 purchases and $110,489.50 in conversion value from an ad spend of approximately $1,610.
Total Sales
0
ROAS Generated
0 X
Campaign Duration
0 Days

Problem/Challenges

The fashion e-commerce market is highly competitive, with multiple retailers targeting similar products, brands, and customer interests.

The main challenges included:

  • Reaching shoppers with genuine purchase intent
  • Keeping the average cost per click under control
  • Reducing spend on low-quality and irrelevant traffic
  • Identifying products and targeting segments that generated sales
  • Increasing purchase volume without sacrificing profitability
  • Allocating the budget toward the strongest-performing opportunities

Google Ads Strategy Implemented

The campaign strategy focused on generating profitable e-commerce sales rather than simply increasing website traffic.
The account was regularly reviewed and optimized based on clicks, purchases, conversion value, search behaviour, and overall return on ad spend.

  • Structuring campaigns around relevant products and shopping intent
  • Prioritizing high-performing products and targeting segments
  • Optimizing bids and budgets based on conversion performance
  • Reviewing search traffic to reduce irrelevant clicks
  • Improving ad and landing-page relevance
  • Monitoring purchase tracking and conversion value
  • Shifting spend toward areas producing stronger sales and ROAS
  • Continuously reviewing campaign performance throughout the 90-day period

Keyword and Ad Targeting Approach

The targeting approach focused on users actively searching for clothing and fashion products rather than broad informational audiences.

The campaigns targeted:

  • High-intent product-related searches
  • Relevant clothing and fashion categories
  • Brand and product-specific search behaviour
  • Users showing strong online shopping intent
  • Search terms closely aligned with the products available on the website

Low-quality and irrelevant search traffic was regularly reviewed so that more of the advertising budget could be directed toward users with a greater likelihood of purchasing.

90

Campaign Duration

Search Campaign

Campaign Type

Maximize Conversions

Goal

Tools/platforms used

Result

  • Click

1116800

  • Average CPC

0.10

  • Click-Through Rate

1.93

  • Purchases

203

  • Conversion Value

$110489.50

  • Advertising Spend

$1907

  • Return on Ad Spend

96X

  • Estimated Cost per Purchase

$9.93

  • Click-to-Purchase Rate

2.21%

  • Average Conversion Value per Purchase

$5.99

TThe campaign produced approximately $68 in conversion value for every $1 spent on Google Ads. The low average CPC of $0.10 allowed the campaign to attract a substantial volume of traffic while maintaining efficient acquisition costs. With 203 completed purchases and a cost per purchase of approximately $7.93, the campaign delivered both sales volume and strong profitability.

Timeline of Results

  • Initial Stage: The campaign structure, targeting, search traffic, conversion tracking, and budget allocation were reviewed to identify opportunities for improvement.
  • Optimization Stage: Campaign budgets and targeting were refined according to purchase activity, conversion value, click quality, and product performance. Irrelevant traffic was reduced while stronger-performing areas received greater priority.
  • Performance and Scaling Stage: The campaigns continued generating purchases while maintaining a low average CPC and strong conversion value. Ongoing optimizations helped the account achieve 203 sales and a 68X ROAS by the end of the 90-day period.

Tools/platforms used

Keyword Planner

Google Analytics 4 

Google Merchant Center

Google Tag Manager

Shopify

Microsoft Clarity 

Conclusion

The Google Ads campaign successfully generated profitable e-commerce growth for Origins NYC. Through purchase-focused targeting, regular search traffic reviews, budget optimization, and continuous performance monitoring, the campaign delivered 203 purchases and $110,489.50 in conversion value from approximately $1,610 in advertising spend. The final result was a 68X return on ad spend within 90 days, demonstrating the impact of a focused and continuously optimized Google Ads strategy.

Challenges:

High advertising costs with limited return on investment.
Low conversion rates from existing campaigns.
Poor keyword targeting and audience segmentation.

Website

Meta Ads

Services Provided

Google Ads

Industry:

Clothing and Fashion E-commerce

Campaign Duration:

90

RETURN ON AD SPEND

Outstanding return on
0 X
every dollar spent

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