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Google Ads Case Study: Origins NYC

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Project Overview

Origins NYC is an e-commerce fashion retailer offering clothing and related fashion products. The primary objective of the Google Ads campaign was to attract purchase-ready shoppers, increase online sales, and generate profitable conversion value while maintaining a controlled advertising cost. Over 90 days, the campaign generated 203 purchases and $110,489.50 in conversion value from an ad spend of approximately $1,610.
Total Sales
0
ROAS Generated
0 X
Campaign Duration
0 Days

Problem/Challenges

The fashion e-commerce market is highly competitive, with multiple retailers targeting similar products, brands, and customer interests.

The main challenges included:

  • Reaching shoppers with genuine purchase intent
  • Keeping the average cost per click under control
  • Reducing spend on low-quality and irrelevant traffic
  • Identifying products and targeting segments that generated sales
  • Increasing purchase volume without sacrificing profitability
  • Allocating the budget toward the strongest-performing opportunities

Google Ads Strategy Implemented

The campaign strategy focused on generating profitable e-commerce sales rather than simply increasing website traffic.
The account was regularly reviewed and optimized based on clicks, purchases, conversion value, search behaviour, and overall return on ad spend.

The primary strategy included:
  • Structuring campaigns around relevant products and shopping intent
  • Prioritizing high-performing products and targeting segments
  • Optimizing bids and budgets based on conversion performance
  • Reviewing search traffic to reduce irrelevant clicks
  • Improving ad and landing-page relevance
  • Monitoring purchase tracking and conversion value
  • Shifting spend toward areas producing stronger sales and ROAS
  • Continuously reviewing campaign performance throughout the 90-day period

Keyword and Ad Targeting Approach

The targeting approach focused on users actively searching for clothing and fashion products rather than broad informational audiences.

The campaigns targeted:

  • High-intent product-related searches
  • Relevant clothing and fashion categories
  • Brand and product-specific search behaviour
  • Users showing strong online shopping intent
  • Search terms closely aligned with the products available on the website

Low-quality and irrelevant search traffic was regularly reviewed so that more of the advertising budget could be directed toward users with a greater likelihood of purchasing.

90 Days

Campaign Duration

Search Campaign

Campaign Type

Maximize Conversions

Goal

Tools/platforms used

Result

  • Click

16,800

  • Average CPC

$0.10

  • Click-Through Rate

1.93%

  • Purchases

203

  • Conversion Value

$110,489.50

  • Advertising Spend

$1,610

  • Return on Ad Spend

68X

  • Estimated Cost per Purchase

$7.93

  • Click-to-Purchase Rate

1.21%

  • Average Conversion Value per Purchase

$544.28

The campaign produced approximately $68 in conversion value for every $1 spent on Google Ads.

The low average CPC of $0.10 allowed the campaign to attract a substantial volume of traffic while maintaining efficient acquisition costs. With 203 completed purchases and a cost per purchase of approximately $7.93, the campaign delivered both sales volume and strong profitability.

Timeline of Results

  • Initial Stage: The campaign structure, targeting, search traffic, conversion tracking, and budget allocation were reviewed to identify opportunities for improvement.
  • Optimization Stage: Campaign budgets and targeting were refined according to purchase activity, conversion value, click quality, and product performance. Irrelevant traffic was reduced while stronger-performing areas received greater priority.
  • Performance and Scaling Stage: The campaigns continued generating purchases while maintaining a low average CPC and strong conversion value. Ongoing optimizations helped the account achieve 203 sales and a 68X ROAS by the end of the 90-day period.

Tools/platforms used

Keyword Planner

Google Analytics 4 

Google Merchant Center

Google Tag Manager

Shopify

Microsoft Clarity 

Conclusion

The Google Ads campaign successfully generated profitable e-commerce growth for Origins NYC. Through purchase-focused targeting, regular search traffic reviews, budget optimization, and continuous performance monitoring, the campaign delivered 203 purchases and $110,489.50 in conversion value from approximately $1,610 in advertising spend.
The final result was a 68X return on ad spend within 90 days, demonstrating the impact of a focused and continuously optimized Google Ads strategy.

Challenges:

Low conversion rates from existing campaigns.
Poor keyword targeting and audience segmentation.
Lack of conversion tracking and performance insights.

Website

Meta Ads

Services Provided

Google Ads

Industry:

Clothing and Fashion E-commerce

Campaign Duration:

90 Days

RETURN ON AD SPEND

Outstanding return on
0 X
Outstanding return on every dollar spent
0 X
every dollar spent

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