• 800+ Client Case Studies Proving Our Results-driven Approach
get a quote

Oswald Supply

Founded in 1923, Oswald Supply is family owned and operated through four generations. Thank you to our loyal customers who make us proud to celebrate 90 years of service to the heating and plumbing community.

GET IN TOUCH
oswald-supply

Project Overview

Industry:
Furniture & Bedding
Overview: Founded in 1923, Oswald Supply is family owned and operated through four generations. Thank you to our loyal customers who make us proud to celebrate 90 years of service to the heating and plumbing community.

Problem/Challenges

When the project began, the website faced several challenges that were limiting its organic growth and visibility:

  • High competition from established mattress brands.
  • Limited rankings for high-intent commercial keywords.
  • Inconsistent on-page SEO optimization across collection pages.
  • Technical SEO issues affecting crawlability, indexing, and user experience.
  • Low visibility for search terms with strong purchase intent.

Implemented Strategy

  • Comprehensive SEO audit
  • Intent-based keyword targeting and selection
  • Optimized title tags, meta descriptions, and headings
  • Optimized existing blog content and buying guides
  • Improved site speed and Core Web Vitals
  • Enhanced UI/UX and responsiveness across mobile, desktop, and tablet
  • Strengthened internal linking across key pages
  • Targeted high-intent search queries through blog content

Positive Outcomes

  • Increased in organic keyword rankings.
Sept 2023: 1,198
April 2024: 25,953
  • Increased organic traffic 
Sept 2023: 1,936
April 2024: 15,331
  • Increased branded traffic
Sept 2023: 0
April 2024: 175

Tools/platforms used

Keyword Planner

Google Analytics 4 

Google Search console

Semrush

Screaming Frog

SEO:

yawnder

Challenges:

Low Organic Visibility: Limited rankings for high-intent mattress and bedding keywords.

Strong Competition: Competing against established sleep and furniture brands with high authority.

Inconsistent Optimization: Collection pages and content lacked strategic SEO implementation

Campaign Results:

Organic Keywords
+ 0 %
1,198 → 25,953
Organic Traffic
+ 0 %
(1,936 → 15,331)
Branded Traffic
+ 0
(0 → 175)